As we discussed in our previous article "How do we integrate to the logistics of the future?" Due to the constant changes of habits in people, businesses and countries, logistics now faces new challenges, which must be taken in consideration in order to optimize the delivery to end users of the products and services that in At this time, companies create, produce, distribute and market.
It is necessary then, to explain the meaning of disruption, whose term refers to innovation that is capable of generating radical changes in both existing goods and services, also refers to the generation of new business models, to innovation in technologies that they contribute to the efficiency, productivity and utility in the use or consumption of goods and services.
Freight Forwarding 4.0
Disruptive Freight Forwarding is the result of major changes in the world economy, the disappearance of many traditional business models, and the need for some Freight Forwarders to follow new trends and new business models, taking advantage of technological tools to generate a new added value to our business partners.
Taking this in consideration, we need to remember that, ebay, amazon, alibaba, etc., have not only changed their business model, but have also managed to consolidate a fast, specialized logistics chain and, above all, fulfilling the promise of value to their customers.
Starting from this new era of digital business, Freight Forwarding worldwide, is obliged to adapt to new market trends taking as main axes the following variables that are fundamental for the migration towards the new Freight Forwarding model.
- Hyperconnectivity:
We must to consider that we live in an era where access to the network has become a daily thing, and the acquisition of tablets, smartphones, laptops, etc. is becoming more affordable, which is why we must take advantage of these tools, to join electronic platforms that help us simplify our Booking processes, shipping payments, tracking, etc,
- Smart industries and processes:
It is necessary that companies not only implement productions at scale, but also optimize their logistics processes, adjusting to changing market conditions, so the challenge at Freight Forwarding is then to find the midway between reducing operating costs and making our clients' operations more efficient, without this representing any risk for any of those involved in the process.
- Click & Book / Click and Pay:
This is a trend that unites and takes advantage of the best of the traditional world and the digital world, making use of online platforms, through which customers carry out their operations online, the Freight Forwarders They operate physically, and the customer pays online, creating an experience that generates value, especially in improving operating times.
- Automation and customization:
Anticipating customer needs gives us a competitive advantage, so that we optimize processes for faster, more effective operations and, of course, leading to a great customer experience.
- OmniChannel:
It arises from the need for companies to be able to adapt to current clients, those clients are interconnected, eager for information and immediacy, clients who, in their relationship with Freight Forwarders, demand communication that integrates all possible channels, including the physicists, in a coherent and coordinated way. Thus, the need arises to design 360º strategies that offer such a satisfactory experience for our clients that they become benchmarks for our brand.
In order to comply with the above premises, it is necessary, not only to have robust technological tools, complete information systems, but also a team of collaborators who have the skills required to respond, make decisions and adapt to change, in a way that efficient and fast; If you do not have professionals who support an excellent supply chain, companies will not be as productive as Freight Forwarding 4.0 requires.
Disruptive Freight Forwarders also contemplates the implementation of indicators that allow the continuous measurement of the results of the processes, decisions are made, readjusted and improved; Without concrete measurements, it will be difficult to foresee market changes, external impacts or other unforeseen circumstances.
Erick Hinojosa
CEO-General Manager
C8 Global Logistics